10 Best + Free Facebook Ads Courses [2020] [UPDATED]

A team of 50+ Global Digital Marketing experts have compiled this list of 10 Best + Free Facebook Advertising Training, Classes and Courses to help you learn and excel at Facebook Ads & Marketing in 2020. This compilation is UPDATED monthly and 43,000+ professionals have already benefited from this list on Facebook Training which includes both free and paid learning resources.

10 Best + Free Facebook Advertising Training, Courses, Tutorial, Classes & Certification Online for 2020 [UPDATED]

1. Facebook Ads & Facebook Marketing Mastery Guide 2020 (Udemy)

The CourseEnvy team has helped over 100,000 students master social media marketing and optimize their facebook media strategy. The author of this program Justin O Brien comes with a tonne of experience in this domain and is a successful entrepreneur too. As a user Lori Newman puts it, “This video course is very informative – especially if you are beginning to learn about Facebook Ads. If you watch it from beginning to end you will have a solid foundation for managing Facebook pages, ads & more”. This course covers Lead Generation Ads, Remarketing/Retargeting Ads, Dynamic Ads (for ecommerce), Instagram Advertising, ads in Facebook Messenger among many other resources like pixel management, reporting and overview of social media marketing. A true stand out as per our assessment, this training program is one of the best facebook marketing courses you will find out there. Don’t miss checking our take on best digital marketing courses and social media marketing courses.

Key USPs –

– One of the best learning resource on the subject, more than 95,000 professionals have enrolled so far

– Content regularly updated so you don’t miss out on any new developments

– Master your sales funnel- awareness, retargeting and conversion

– Ravishing reviews all the way, high ratings by participants

– Deep dive into facebook pixel, reporting as well as insights

Duration : 14 hours

Rating : 4.5 out of 5

You can Sign up here

2. Facebook Ads for E-Commerce: The Complete Guide (Udemy)

Adam Reed is a renowned trainer for Ecommerce, Shopify & Dropshipping and in this special program he wants to train you to get better and more effective at running facebook ads for your e-commerce portal. In 10 hours of on demand video, he teaches you how to create website conversion ads, improve your ad copy, build lookalike audiences and many other technical aspects of the ads. More importantly, he also takes you through the methodologies that will help you work out your profit margins, split test your ads without burning excess money and scale up your ads effectively. Editor’s Note: If you are a budding product manager, then you should have a look at our compilation of best product management courses.

Key USPs –

– Get introduced to these advertising techniques and understand their importance in today’s marketing scenario.

– Set up the page, payment, budgets, and limits.

– Understand the common mistakes that beginners make and avoid them.

– No prior experience is required for getting started with the lessons.

– Step by step explanation of the most important steps.

– Use audience insight tools, research your competitors and other advanced topics.

Duration : 10 hours

Rating : 4.6 out of 5

You can Sign up Here

3. Free Facebook Course for Beginners (LinkedIn Learning)

In this training, social media strategist Megan Adams will take you through the basics of advertising on facebook, helping you understand how to go beyond organic methods of promotion. She will teach you the basics of setting up campaigns, how various tools work and how to get started with your marketing. She will then move on to other topics including how to target, how to reach your desired audience and important tips to enhance the performance of your advertising.

Key USPs-

– Understanding the different types of advertisements and set up an account.

– Identify and target your primary audience and choose your budget.

– Create and schedule reports and take steps to improve the results.

– 6 Chapter quizzes + Certificate of completion

– The lessons can be viewed offline and the exercises are available for download.

– The course content can be accessed for free for the first thirty days after signing up.

Duration : 1 hour 45 minutes

Rating : 4.5 out of 5

You can Sign up Here

4. The Complete Facebook Ads Course – Beginner to Advanced (Udemy)

First up, this course is created by Daragh Walsh and Rob Percival, both champions when it comes to all things around digital marketing. Having taught tens of thousands of students on the subject, they have created a special course dedicated to those who want to learn facebook marketing in particular. Via this program, you will learn all about Facebook Marketing Strategies, Retargeting ads, Remarketing along with a lot more in 6 hours of action packed advertising classes. You will also find out about common marketing mistakes you should avoid, learn how to reduce ad cost using advanced targeting and know how to generate leads to increase sales. Needless to say, this comes highly recommended from our side. You should also have a look at our compilation of digital marketing certifications.

Key USPs-

– Learn to manage roles and permissions in the business manager.

– Bring your business to life with video ads.

– Target people who are like your existing customers.

– Advertise on Instagram and measure ad performance with Split tests.

– The course is suitable for the app, e-commerce, local and online business.

Duration : 6 hours

Rating : 4.5 out of 5

You can Sign up Here

5. Free Facebook Training (Skillshare)

Skillshare is a wonderful platform for all those who want to enroll in multiple classes on a subject at one common subscription. Think of it something like the Netflix of e-learning where you pay a monthly fee and access all the courses through the month. They have an impressive array of Facebook Marketing courses including Instagram Ads, designing facebook ads, creating high engagement facebook groups and even courses on how to grow organically on the social media platform. With thousands of students having enrolled in these classes from all over the world, we can only say that you should try it out too. The best part is that their first month of subscription is free, so you can opt out at any time.

Key USPs-

– Get an introduction to this field and take a look at the structure of the lessons.

– Learn the technique covered in the classes using hands-on real-world examples and attempt the exercises to measure your grasp on the concepts covered.

– Work on the class projects and clarify your doubts.

– No prerequisite required to enroll in the beginner level classes.

Duration : Variable

Rating : 4.5 out of 5

You can Sign up Here

6. Instagram Marketing 2020: A Step-By-Step to 10,000 Followers (Udemy)

If you have no knowledge about Instagram marketing but want to get started then this certification will help you with that. Commence by building a powerful and professional profile on the platform. Along the duration of the classes, you will learn to develop strong relationships with your followers and use the proven marketing skills and follower funnel technique to convert followers to paying customers. Additionally, this program keeps you updated with the new features and helps you to incorporate them to grow your account and business. You may also want to have a look at our compilation of Instagram Course.

Key USPs-

– Connect with 500+ target users every day on Instagram.

– The strategies will help you to grow the number of followers and convert your successful statistics into sales and loyal fans.

– Get best practices and advice from the instructor.

– No prior experience is needed to enroll in this course.

– 56 Lectures + 2 Articles + 19 Downloadable resources + Full lifetime access

– Enroll at a nominal price on the Udemy platform.

Duration: 5.5 hours

Rating: 4.3 out of 5

You can Sign up Here 

Review : A great course to understand Instagram Marketing from scratch. Benji taught the course in a friendly manner. I never used Instagram before this course, but his teaching approach made me quite comfortable and I gradually picked pace. P.S: Benji, I would really appreciate if you could provide more examples related to Instagram Business tools as well. -Robin Bhan

7. Facebook Blueprint: Free Official Training (Facebook)

Facebook brings you a series of courses to reach out to more people and increase awareness of your business. The programs are divided on into various categories such as build awareness, choose ad format, distribute and monetize content, drive consideration, lead generation and more. You can choose one or more courses that best fits your requirement based on your expertise level. By the end of the classes, you will have the confidence to apply the skills acquired to your business.

Key USPs-

– These concepts are covered from scratch with appropriate examples and significant applications.

-There are exercises to practice the skills covered in the lectures and additional resources to supplement your learning.

– Engage in discussions and individual activities to clarify your doubts and explore ideas.

– Well documented and specific lectures that cater to all the requirements of the learner.

Duration: Self-paced

Rating: 4.5 out of 5

You can Sign up Here 

8. Facebook Coaching: Master Class (Jon Loomer)

In this course by Jon Loomer, the main focus is on the Evergreen Facebook campaign, its necessity, the type of problems it aims to solve and how to plan one. One by one you will learn how to set up the campaign, select a trigger and plan and assemble the ads that go into your campaign. With thorough guidance from the instructor, you will work on every fine detail that helps you to get better results and convert your followers into clients.

Key USPs-

– Create simple to complex evergreen campaign with multiple branches.

– Use targeting and exclusions to help guide people through the campaign.

– Optimize your methods and explore its benefits and drawbacks.

– Understand the importance of the techniques and leverage them to improve your results.

– Get continuous support and doubt clarification from the renowned instructor.

Duration: 2 hours

Rating: 4.4 out of 5

You can Sign up Here 

9. Complete Facebook Sales Funnel Blueprint (Udemy)

It is true that sales funnel can increase your conversion rates and this comprehensive program will allow you to explore all the aspects of this technique. In the lessons, you will learn to reach thousands and millions of people and convert them into clients. You will start by creating an irresistible lead magnet following which you will define your target audience, create an optimized email sequence and professional landing page among others. In the bonus section, the instructor will share the seven secrets that will boost your Facebook organic reach. With hands-on assignments and elaborate explanations, this program will fully prepare you to become a leader in this field.

Key USPs-

– The well-designed curriculum is divided into appropriate sections which help to cover the lessons easily.

– Create optimized pages and groups for your business or personal use.

– Drive traffic from other channels like YouTube, Instagram, and webinars.

– Complete access to the list of videos showing the best tips and tricks.

– 120 Lectures + 8 Downloadable resources + 7 Articles + Assignments + Full Lifetime Access

– The study materials, videos can be accessed on the platform for a nominal fee.

Duration: 12 hours

Rating: 4.4 out of 5

You can Sign up Here 

Review : Diego is an excellent engaged teacher. Even if I knew some of the tricks he teaches, I could still get a lot I’ve implemented in my work. One sentence – This is must-to-do course if you want to stay/exist-on-Facebook -Tom Dudarski

10. Complete Facebook Training (Incl Instagram Marketing)

Diego Davila will teach you how to dominate both Facebook & Instagram through this tutorial, which will help you scale up your business. In this super long and comprehensive 11 hour training, you will learn a lot of things including – laser sharp targeting your ads to people who matter, learning how to use facebook pixel and retargeting effectively, how to use facebook live to connect with your audience and also how to increase your facebook likes & popularity. Most importantly, this tutorial also includes a section on creating powerful Instagram ads so you get double the benefit from one course. One look at the reviews and you will know this course is worth your time.

Duration : 11 hours

Rating : 4.2 out of 5

You can Sign up Here

11. Facebook Advertising Course (Creativelive)

Billy Gene is a globally renowned digital marketing influencer, educator and trainer in the world and has so far revolutionized the campaigns of thousands of marketers! In this 18 lesson long comprehensive program on Creativelive, he will share some of his secrets about how to craft ads, process of creating ad copy, capturing leads, the sales planning process and a lot more. He will also teach you how to upsell, how to retarget visitors and give a sneak peak into the sales bridge. The class also comes with a Marketing Workbook as bonus material, and will offer an in depth understanding of different kinds of ad formats. Very well suited for those wanting to learn in a bootcamp / workshop format while taking a class online.

Duration : 18 video lessons

Rating : 4.7 out of 5

You can Sign up Here

Bonus Courses

12. Facebook Ads Crash Course

Much like the name suggests, this is a super charged crash course for those short on time. Just because it is short doesn’t mean it doesn’t teach you everything. 15,000+ students have taken up this program and have given it a high rating of 4.5 out of 5! This facebook training has been created by Steve Burnside, who is an M.B.A. and a certified social media strategist & Online Marketing Consultant and is quite suitable for beginners. The important part about this program is that it has an entire section that focuses on the ad planning process, the part you need to do before running the actual ad. Behavior targeting, landing page optimization and connecting all analytics right from Google to facebook and more. Post that, you go on to the part of running the actual campaign and optimizing it.

Rating : 4.5 out of 5

You can Sign up Here

13. The Complete Facebook Ads Training (Hands On)

Chris Nonis thinks this is the ‘Best Course on Facebook Ads’! Should we doubt him? Don’t think so. This crisp 4 hour course includes basic level and advanced strategies of facebook marketing with the best part being hands on training. For all those looking at practical help with running these ads, this program is ideal. It simplifies everything to a level everybody can easily understand. Now don’t think too much and sign up here for this facebook ads course.

Rating : 4.3 out of 5

You can Sign up Here

14. Social Media Marketing Mastery : PPC on 10+ Platforms (incl Facebook)

Now the best thing about this course is that covers more than you wished for. Mighty 8.5 hours of teaching that encompasses Facebook Advertising, Instagram Marketing, Twitter Advertising, YouTube Ads, LinkedIn Ads and much more. On completing, you also get a certification and the course can be accessed on any digital platform. Created by Justin OBrien, we don’t need to tell you again about the talents and skills of the trainer. 31 Lectures on Facebook and Instagram will not just bring you up to speed with the latest in the domain, but also help you assess and compare the best platforms available for you to spend on, where do you see getting the maximum returns and how you will generate positive ROI for every buck spent. All we can say is go for it!

Rating : 4.4 out of 5

You can Sign up here

15. Marketer’s Guide To Creating Facebook Ads That Convert

For all those focused on conversion, this course might be the best. The course focuses on how to find high converting ad images, make ad copies that click with your target audience and make them interested in buying from you. You will learn how to promote your content, generate more leads, build your list and sell more products faster and cheaper. Key USP : This training helps you save money by helping you allocate your budget wisely. Created by Sandor Kiss and Patrick Dermak, they’ve taught more than 200,000 students between them. While you take a moment to gulp that, we say you better have a good look at their course here.

Rating : 4.2 out of 5

You can Sign up Here

16. Advanced Free Facebook Marketing Course (Lynda – LinkedIn Learning)

The course has been discontinued

For those of you who want to enhance your knowledge of advertising on the platform and not just learn the basics, this course by Megan Adams is an ideal choice. A social media strategist, Megan has helped numerous brands and businesses globally grow through online advertising, with a special focus on facebook marketing. She brings all that experience of hers into play here as she helps you master ads. She will help you go beyond the basics of ‘creating ads’ and explain various tools and techniques required to take your campaign to the next level. Best thing is that you can practically attend this for free with LinkedIn Learning’s(Lynda) free trial month.

Key USPs-

– Use power editor and work on large scale campaigns.

– Create custom audiences, retarget ads and use conversion pixels.

– Each topic is covered in an elaborate manner with regular quizzes.

– Conduct A/B tests on the ads and generate leads.

– Plenty of quizzes and downloadable exercises.

– The lessons can be accessed for free for the first thirty days after enrollment.

Duration : 1 hour 46 minutes

Rating : 4.5 out of 5

You can Sign up Here

So that people was our list of 10 Best Facebook Advertising Training, Classes and Courses and hope it helps you excel at Facebook Ads & Marketing. You can also look around our site for other useful articles and recommendations from the world of digital marketing and learning. If you liked reading this, do share it with your friends and don’t forget to subscribe to our newsletter to keep getting super cool updates once every fortnight.

So those were the 10 Best Facebook Marketing & Advertising Training, Classes and Courses available online. Hope you found useful courses in this compilation. Wish you happy learning 🙂