8 Best EMail Marketing Courses, Training & Certification [2020] [UPDATED]

A team of 50+ global Digital Marketing experts have compiled this list of 10 Best EMail Marketing Course, Tutorial, Training, Class & Certification available online for 2020. This compilation includes free and paid learning resources that will help you learn and excel at EMail Marketing. They are suitable for beginners, intermediate learners as well as experts.

8 Best EMail Marketing Courses, Training, Certification, Class & Tutorial Online [2020] [UPDATED]

1. Managing Email Marketing Lists and Campaigns (LinkedIn Learning)

Effective email marketing requires quite the effort starting from building a subscriber base to keeping campaigns focused. This training is here to help you teach how to build and manage your marketing lists and run more effective campaigns. Digital marketing expert, Meghan Adams takes you through the fundamentals of selecting a platform, adding contacts to your list, segmenting and maintaining that list so as to send the right mail to the right audience. After the initial lectures, she shares different strategies for writing compelling emails, testing different versions of them and reducing bounce rates. The training promises that by the end of the lectures you will be ready to handle email marketing campaigns efficiently.

Key USPs-

– Reduce your efforts by learning to automate certain fundamental concepts.

– An abundant amount of tips and tricks from the instructor.

– Learn about spam filter, open rates and more to get the most out of your campaigns.

– The option of ‘view offline’ allows you to attend classes without the internet and on the go.

– The training is divided into 7 sections along with regular assessments and practical examples.

– The content of the course is available for free.

Duration: 1 hour 21 minutes

Rating : 4.6 out of 5

You can Sign up Here 

2. MailChimp EMail Marketing Free Course (LinkedIn Learning)

If you are looking forward to learning email marketing in one of the most popular email marketing platforms then this is the place to be. MailChimp expert Virginia O’Connor is going to be there for you every step of the way. Start with setting up a free account and building campaigns. Learn how to add subscribers to lists and segment emails for different audiences. Try your hands at choosing the suitable template from the array of available email templates to create engaging newsletters and interpret the responses. In short, this course has everything that anyone would need to know to work on email marketing. 

Key USPs-

– Find out how to tailor signup forms for your website to make your newsletter a success.

– The instructor also provides you tips on how to grow your lists and get subscribers engaged with surveys, videos, and animations.

– Learn how to use use the platform’s most useful features – the autoresponder which is available on the free version of the platform as well.

– The option of ‘view offline’ allows you to attend classes without the internet as per your convenience.

– The course is divided into 7 sections along with assessments and exercises.

– The complete study materials, videos, and exercises are available for free.

– The viewers of this training include creative designer, marketing specialist and many more.

Duration: 1 hour 50 minutes

Rating : 4.5 out of 5

You can Sign up Here 

3. Digital Marketing Masterclass 2019 – 23 Courses in 1 (Udemy)

This course will help you learn major aspects of Digital Marketing including Email Marketing, Social Media Marketing, SEO, YouTube Marketing and more. The email marketing part of the course consists of create email marketing funnels, tools, how to create a lead magnet, , using opt-in forms to your website, creating email sequences, writing better subject lines and much more. With 32 hours of action packed material, we say this is one of the best affordable options of learning digital marketing out there.

Duration: 32.5 hours

Rating : 4.5 out of 5

You can Sign up Here

Review : I want to congratulate my two instructors, Phil and Diego for helping me to understand a lot things in Digital Marketing. I have learned things for starting my own digital business. I want to thank Udemy as well for making these courses affordable to a lot of people around the world. – Jean Claude Bien Aime

4. The Complete MailChimp Email Marketing Course (Udemy)

Mailchimp is undoubtedly one of the most popular ESPs out there and many people rely on it for their email marketing needs. This simple yet comprehensive course is your master class on Mailchimp and will teach you all components of how to use it for your marketing needs. It covers everything right from how to create great subject lines, how to do A/B testing, hyper segmented email lists and how to run a campaign that converts users into buyers.

Duration : 2 hours

Rating : 4.5 out of 5

You can Sign up Here

Review : Lots of insider info and the instructor has excellent bonus resources on his website. Although at the end he mentions that he has switched to Convertkit, Convertkit is a paid service and I did not see a free option so I will be staying with MailChimp and glad I took his class. Thank you. – TM

You may be interested in having a look at the Best Digital Marketing Training

5. Email & Affiliate Marketing Mastermind

If you are looking at learning email marketing with the objective of driving affiliate marketing sales, then this is the best course for you. This tutorial by Bryan Guerra will teach you how to build an email list from scratch and then how to use it to market products, find profitable products to sell via email marketing, learn remarketing and retargeting with email marketing.

Rating : 4.6 out of 5

You can Sign up Here

Review : Bryan, the information you provided was well organized, easy to follow and extremely detailed. I look forward to putting these methods in action immediately! – A-Jay Orr

6. Start & Run a Local Viral Email Marketing Home Business

Chris Towland is an email marketing expert who has worked with innumerous companies all across UK to help them scale up their business and increase their profits. In this course, he wants to share some of his email marketing secrets with you to help you set up an email marketing home business and make money. This course includes lectures, downloadable material and free help afterwards, all to help you set up that home business using email marketing.

Rating : 4.6 out of 5

You can Sign up Here

Review : This is an excellent course! Chris is giving you a comprehensive and legitimate plan for earning money. The best parts of this process are that the profits are recurring, the method is scaleable and you can add on other services. If you have been searching for a genuine business opportunity, grab this course and start implementing his step-by-step instructions.

7. Email Marketing: Start growing your own Email list today – Best EMail Marketing Course

This wonderful top rated training program lists some free and paid tools to help you start building your lists and reach out to them effectively. Phil Ebiner, the trainer has taught over 25,000+ students. Yes gulp that! Jude, an attendee says she has “learned more than expected!”. The course helps you use tools like Mailpoet, MailChimp or AWeber and in addition to helping you build lists and reach out to them, it helps you design customisable opt-in boxes and drive more relevant traffic to your website that turns into subscribers. Ideal course for people looking for diverse knowledge around the subject and helping multiple clients with varying needs.

Rating : 4.2 out of 5

You can Sign up here

Review : Succinct, well-structured, friendly and helpful. Before starting the course I had all the ingredients ready to go – a website, a lead magnet, and email client – but no idea how to put it all together. I was able to follow along with this course and literally do each step as it was demonstrated. I was up and running in no time. – Darren Wicks

8. Email Marketing Mastery: Make More Sales By Sending Emails

Let us talk about one of the best courses in this list. When 7,500+ students have taken a course at an average rating of 4.8, you know you are in for a treat! Brandon Hakim, Founder of InsiderSchool.com is ‘On A Quest To Give You The Education You’ll Never Get In School’ and we believe this course of his truly exemplifies that fact. Did you know Obama’s fundraising campaign raised over $690 million through email aloneThis course is ideal for everybody wanting to get started with e-marketing or wondering how to convert prospects into subscribers and subscribers into sales.

Rating : 4.4 out of 5

You can Sign up here

Review : Enjoyed the course as Brandon is getting me to think like a marketer. I had always been opposed to sales but learning to present value to my potential clients / customers is a new way of thinking that I want to adopt. That’s the first thing that I have to change in order to successfully sell on line. Thanks, Brandon. – Shirley Kufeldt

9. Email Marketing 2019: Build and Launch Effective Campaigns

This is for the ones who’ve been doing some bit of email marketing already but are wondering how to step on the gas and take it to the next level. Building a campaign is one thing, doing it effectively another. This is for businesses that want to be more successful. Prof Ron Stefanski, who has over eight years of teaching experience and has taught over 10,000 students will be taking you on this e journey. The professor is a true internet entrepreneur and the owner of a plethora of websites.

Rating : 4.4 out of 5

You can Sign up here.

Review : This course is extremely informative and at each step the instructor discusses the choices of tools and techniques he uses personally and why he chose them. I am really looking forward to other courses he chooses to create. – David Guzeman

10. Email Marketing Master Class — Connect with more Customers

Created by the Aweber Academy, this email marketing course is created by the pros to help professionals become pros. Right from growing your list, to writing compelling emails, this training helps you design beautiful flawless campaigns, build an automated series and of course convert prospects into paying customers. The course is targeted towards businesses, entrepreneurs and individuals who want to increase revenue by creating more long lasting relationships with their audience.

Rating : 4.2 out of 5

You can Sign up here

Review : This course is packed with information! They teach the overall concepts and then show you multiple ways to apply these concepts to your individual goals.

11. ActiveCampaign & Interest Driven Sales Funnels Course

For everybody interested in understanding and learning Marketing Automation, you simply have to check out this course! A ‘Bestselling’ course, it helps you automate your campaigns using ActiveCampaign and simplifies the entire process of marketing automation. Teaches you sales automation, puts your marketing on auto pilot (for all lazy bums out there) and also integrates your e-factory with other systems like Stripe and Xero. This course is truly a Hero.

Rating : 4.5 out of 5

You can Sign up here

Review :Good stuff, was looking to fill the gaps in my existing knowledge and it has done exactly that. Gave me lots of ideas to bolster my automated email marketing. – Stephen

12. Complete 2019 List Building & Email Marketing Course

iMarketXL is a well known name when it comes to online courses and that is an important reason why you must look at this course seriously. This email marketing tutorial wouldn’t just help you do the basics but will also help you unlock potential of optimizing long term revenue. It talks about landing pages, squeeze pages, driving free traffic to your website, explains how and when you must work towards monetizing your lists and much more. For all those looking for an out an out comprehensive course on the subject matter, this is probably it. 7,000+ students have taken it so far and average rating of 4.5 speaks highly about it.

Rating : 4.3 out of 5

You can Sign up here

Review : So far this course is giving a good background about email marketing. It is thourough enough that is, the course, is effective.

Bonus Course

11. Email Marketing: DOUBLE Your List, Traffic and Sales FAST!

Well well well. What we have here is a treat for internet and affiliate marketers. Secrets to how to go about doubling your list, doubling your traffic and doubling your sales! Now don’t simply take our word for it on this one, have a look at the curriculum, testimonials and if you feel comfortable with what you find, go for it! Details available here. You may also be interested in seeing our list of Best Affiliate Marketing Courses.

Rating : 4.3 out of 5

You can Sign up Here

Review : Great information! The presentation is a bit scattered at times, but overall the content makes this course a MUST for anyone who wants to be successful online!

Marketers over the years have confessed that this medium has constantly given them the maximum returns on their investment and that even in today’s age of snapchat and instagram, email helps convert customers better than before. Some reports estimate that an average $1 spent can bring about returns to the order of $38. McKinsey even went on to say that this platform has 40 times higher chance of acquiring customer as compared to social media. Right from when the internet was born, until today and in the future, if there is one format of digital marketing that has stood the test of time, it’s EMail Marketing. SEO algorithms change, social media reach decreases, adwords become costlier, but if you have somebody’s email once, then you practically have a lifelong permission of sending them an email that lands right in their inbox, making them take the desired action.

Having said all of that, let us have a look at some of the Best EMail Marketing Courses that we have curated for you to choose from. Doing one, more or all of these will help you get better, master and probably even become a trainer on email marketing. So put on your learning hat, in order to turn a coach yourself! A few dollars is all it will take to generate many more on the other side of these courses. In case you are interested, do check out our take on whatsapp marketing as well.

So this is our well researched and curated list of Best EMail Marketing Courses, Training and Tutorial Online that you can attend online from any part of the globe. Hope you found what you were looking for, and if you are looking for more courses then you can also have a look at more email marketing courses or also check specific courses like Best LinkedIn Training Courses , Coursera Courses , Product Management Courses . In case of any more queries, feel free to write to us at [email protected] and don’t forget to sign up for our fortnightly mailer that serves some really interesting nuggets from the world of digital.