A team of 20+ global Digital Marketing experts has compiled this list of 12 Best Digital Marketing Course, Training & Tutorial available online for 2020. This compilation includes free and paid learning resources that will help you excel at Digital Marketing. They are suitable for beginners, intermediate learners as well as experts. While these are digital marketing courses, you can also have a look at best digital marketing certifications.
12 Best Digital Marketing Courses [2020] [UPDATED]
1. The Complete Digital Marketing Course – 12 Courses in 1 (Udemy)
One of the most comprehensive digital marketing training, this program created by Rob Percival and Daragh Walsh will help you master various concepts including Google Adwords (PPC), SEO, Social Media Marketing, Facebook Advertising, Email Marketing, Google Analytics and a lot more. More than 150,000 professionals have already benefited from this course which spans across 20 hours and 8 articles. Along with the above mentioned topics, you will also learn marketing fundamentals, market research, copywriting, YouTube Marketing, Twitter Marketing, Quora Marketing as well as bonus lectures. If you are interested in the domain of product marketing, then don’t forget checking our compilation of best product management courses.
Rating : 4.4 out of 5
You can Sign up Here
Review : First of all i would like to say a BIG THANK YOU to our great instructor Daragh for this fantastic course! It was an adventurous learning journey from which I learned a lot of useful information about what is going on in the field of internet marketing. Very up – to – date teaching materials and comprehensive curriculum + bonus tips and useful information. Daragh is very contagious and explains everything analytically and comprehensibly. His response was immediate with clear answers that helped you to solve your questions. – Daniel Papadopoulos
2. Digital Marketing Masterclass 2018 – 23 Courses in 1 (Udemy)
More than 20,000 professionals have taken up this online masterclass by Phil Ebiner and Diego Davila, available on Udemy. The course that consists of 32.5 hours of online video tutorial comes with 21 articles and 28 supplemental resources. You will be taught about various concepts including Email Marketing, Copywriting & Blogging, YouTube Marketing, Video Marketing, Facebook Groups Marketing as well as Facebook Page Marketing. In addition to all of that, you will also get to hone your skills on the fronts of Facebook Advertising, Facebook Retargeting, Google Advertising and Google Analytics. The best part is that you don’t miss out on any of the new stuff and get to learn marketing on Instagram, Pinterest, LinkedIn, Google Plus, Podcasting as well as Quora. All in all, very detailed and very comprehensive. Don’t forget checking out facebook marketing courses and Instagram Marketing Courses.
Rating : 4.5 out of 5
You can Sign up Here
Review : Phil & Diego! Hats off to you! This was the best of best online course I had ever gone through; comprehensive, step by step and applied course. Actually, I am short of words to describe how much delighted and satisfied I am after finishing this course; superb! Please allow me to give you full credit to provide one of the most intense, informative and detailed online digital marketing course. In a nutshell, exceptional course; 100 times more than my expectations, high quality videos and sound and walking through all social media platforms is simply the best digital marketing course. – Iftikhar
3. Digital Marketing Strategies (Kellogg School of Management)
With the advancement in digitization, marketing has hugely moved on to use digital means for reaching out to customers. So if are already in a role or aspire to take up a position where attracting and influencing customers and delivering solutions, services, and products is part of your job then this class can come in handy for you. Use various techniques to understand the expectations and requirements of customers and optimize your business tactics accordingly.
Key USPs-
– Gain insights about customer behavior by performing data mining and AI.
– Use segmentation techniques and behavioral marketing.
– Incorporate agile methods in your work.
– Optimize execution strategies by experimenting, automating and using AI applications.
– Put the theoretical classes to practice by working in a marketing transformation challenge.
Duration: 2 months, 4 to 6 hours per week
Rating: 4.5 out of 5
You can Sign up Here
4. Digital Marketing Training Certification by University of Illinois (Coursera)
This training program available on Coursera is created and taught by professors of University of Illinois. It consists of 7 courses including specializations like ‘Digital Analytics for Marketing Professionals’, Digital Marketing Channels : landscape and planning and marketing in an analog world. This course spans across more than 3 months and comes with subtitles including English, Chinese (Simplified), Portuguese (Brazilian), Vietnamese, Turkish and Spanish. You will be taught by Senior Professors including Vishal Sachdev, Clinical Assistant Professor; Mike Yao, Associate Professor of Digital Media; Kevin Hartman, Visiting Professor & Head of Analytics at Google and Aric Rindfleisch, John M. Jones Professor of Marketing FAQs. You may also want to check out marketing analytics courses to deep dive into the world of analytics.
Rating : 4.6 out of 5
You can Sign up Here
Review : The course is excellent. It combines academic insightshands-on experience as well as up-to-date insights into resarch – all of this presented by a Professor with a deep understanding of the topic, presenting it in a very pleasant and motivating manner. You´ll be surprised !
5. Best Digital Marketing Training on Udemy
Skillshare has a wide array of digital marketing training available on their website including courses on growth hacking, social media marketing, copywriting & blogging, amazon marketing, google analytics, facebook advertising, google data studio and google tag manager basics. Since skillshare offers 2 months free access, these digital marketing training courses are practically free for you. Beyond the stipulated 2 months, you may pay to continue their monthly subscription model and access thousands of other tutorials and training programs. You should also have a look at B2B Marketing Courses and YouTube Marketing Courses.
Rating : 4.6 out of 5
You can Sign up Here
6. Digital Marketing Professional Certification by Wharton (edX)
This professional certificate program is available on edX and will help you learn all the essential digital marketing skills and strategies in a 4 course program from highly reputed Wharton School of the University of Pennsylvania. The program is taught by Pete Fader, Frances and Pei-Yuan Chia Professor of Marketing; Raghu Iyengar, Associate Professor; David Bell, Xinmei Zhang and Yongge Dai Professor of Marketing and Jonah Berger, Associate Professor at the Wharton School of the University of Pennsylvania. There are 4 courses in the program and the duration of each program is 5-6 weeks per course.
Rating : 4.5 out of 5
You can Sign up Here
Review : I was working as a Digital Marketing Consultant and last month I was promoted to CMO, thanks to the knowledge I have earned and expanded through the Digital Marketing Program. – Sanin Cutuk
7. Product Strategy (Kellog School of Management)
If you are interested in building a career or moving to job profiles such as a product strategist and developing marketing ideas for your organization then this is the course for you. The lectures take you through the lifecycle of a product from the initial stage to managing its evolution and growth. Focus on the marketing aspects that allow you to reach out to customers and customize the end results to fit their requirement. Apart from this you will also explore various case studies and attempt assignments at regular intervals.
Key USPs-
– Analyze the demand for a potential product and define the requirements.
– Attempt the quizzes to check your grasp on the topics covered.
– Work on application-based exercises to gain hands-on experience.
– Learn from the industrial examples and real-life experience of the instructor.
– Pass the course with at least 80% to earn the certificate.
Duration: 2 months, 4 to 6 hours per week
Rating: 4.5 out of 5
You can Sign up Here
8. Digital Marketing Masterclass: Get Your First 1,000 Customers (Udemy)
This training by Evan Kimbrell will help you learn how to acquire your first 1,000 customers using Social media, Content & Video Marketing. The course will also help you get better understanding of Online Public Relations, SEO, SEM, Facebook Marketing, Instagram and many other sub divisions of digital marketing. The training has already been attended by 32,000+ professionals who have rated it quite highly along with good reviews. The trainer’s courses have been featured in Forbes, Entrepreneur Magazine, BusinessInsider, BuzzFeed as well as Techcrunch.
Rating : 4.6 out of 5
You can Sign up Here
Review : This is probably the most comprehensive course I have taken on Udemy. Evan is extremely in-depth and complete in his explanations, which is awesome. There’s an exceptional breadth of knowledge on strategy to getting your first 1000 customers using the Internet as the medium along with an impressive depth of each main area in which Evan focuses. I’ve known about and/or implemented many of the strategies he’s talked about, but wanted a refresher because I’m starting a new venture. This course did not disappoint! – Scott G
9. Free Digital Marketing Course (LinkedIn Learning – Lynda)
Lynda, now known as LinkedIn learning offers a host of courses on digital marketing and all sub domains. You will find courses around topics like SEO foundations, Google Analytics training, content marketing foundations, growth hacking as well building an online marketing plan. These are 18 hours of expertly crafted tutorials, and you can even try them out for a free for a brief period before going for the paid subscription. Some of the trainers who will be teaching you include Brad Batesole, David Booth, Dayna Rohthman, Dina Shapiro and Matt Bailey.
Rating : 4.6 out of 5
You can Sign up Here
10. Ultimate Google AdWords Course 2017–Stop SEO & Win With PPC (Udemy)
This course by Isaac Rudansky has already been attended by 70,000+ professionals and benefited them tremendously! In this detailed 18.5 hours training, you will learn to create, develop and optimize your profitable Google AdWords Campaigns. The course will also teach you advanced concepts like conversion tracking to determine the value of your campaign and remarketing. Highly recommended from our side, we think this is one of the best digital advertising courses out there. Don’t forget checking out AdWords Courses and Google Analytics Courses.
Rating : 4.8 out of 5
You can Sign up Here
Review : This course goes into so much detail on just about every aspect of Google Adwords! I am very satisfied with the material in this course, and will recommend it to everyone I know! It is clear that Issac put in a TON of effort into making this course the best that it can be, and it certainly shows through in his lectures. – Jordan D
11. Facebook Ads & Facebook Marketing Mastery Guide 2018 (Udemy)
More than 25,000 professionals have enrolled for this training and given it an average rating of 4.6 out of 5. The program is developed by Justin OBrien, who has taught 70,000+ students, is based out of Los Angeles and is extremely passionate about teaching. Through this course, you will learn Lead Generation, Remarketing/Retargeting Ads, Dynamic Ads (for ecommerce), Instagram Advertising, ads in Facebook Messenger and a lot more. We highly recommend this course, specially if you are specifically interested in learning just the facebook and instagram part of digital marketing.
Rating : 4.5 out of 5
You can Sign up here
Review : This video course is very informative – especially if you are beginning to learn about Facebook Ads. If you watch it from beginning to end you will have a solid foundation for managing Facebook pages, ads & more. I don’t consider myself a beginner but I still got a lot of helpful information myself. Great course, the instructor is clear and easy to listen to. Definitely recommend this course to anyone wanting to Master Facebook. – Lori Newman
12. How To Generate Leads & Sales With Facebook Ads (Udemy)
At the end of the day, most digital marketing efforts come down to lead generation and sales. This training by Nathan Williams will teach you everything right from click funnels, to tracking wordpress, custom conversions and more using pixels. You will be taught about Facebook Ad Campaigns, Ad Sets, Retargeting and analytics. The trainer’s vast experience of helping real businesses scale up will turn out to be immensely helpful for you. Some of the course attendees found it to be very thorough and perfect ? We personally liked this course a lot and think you will like it too.
Rating : 4.7 out of 5
You can Sign up here
Review : Awesome course. One of the best on the subject, that I have purchased, on Udemy. Looking forward to course updates. If you’re looking for an evergreen, methodical and simple process to follow, this is it. Facebook will forever change but this process will not. Great “over the shoulder” videos, specifically the video that actually takes us through the 5 Day launch in real time. – Ron Hitson
13. Social Media Marketing 2018 – Learn PPC on 10+ Platforms (Udemy)
More than 27,000 students have enrolled in this program created by Justin OBrien and it is ideal if you want to learn the social media side of digital marketing. In this training, you will get to learn Facebook Advertising, Twitter Marketing, Pinterest Marketing, Instagram Advertising, YouTube Marketing and a lot more. This training spanning 9 hours is one detailed guide about social media and if you are looking for a comprehensive training that covers all relevant aspects, then this is an ideal choice.
Rating : 4.5 out of 5
You can Sign up Here
Review : I absolutely loved this course. It taught me everything I needed know and more of social media marketing. The instructor takes his time to explain things in full depth, which is much appreciated! – Kayla Kless
14. Social Media Marketing For Beginners 2018 Marketing Strategy (Udemy)
This course has been created by Mark Timberlake and will teach you multiple aspects of digital marketing including Blogging, Email marketing, YouTube Marketing, SEO, Vlogging, Instagram, Quora, Pinterest and Podcasting. More than 10,000 students have already attended this course and given it god reviews and ratings. The training spans across 23 hours and comes with 9 supplemental resources.
Rating : 4.4 out of 5
You can Sign up Here
Review : Thank you Mark for this Course you have put together! It offered me a great insight on Social Media Marketing and in general Marketing Strategy building. Before i would say that i had some knowledge over the Topic but was very chaotic. Now after finishing the course i can say that a lot has been put in its order of understanding. Thumbs up for the creation and thanks again. – Petros Sofocli
Bonus Courses
15. Make Money on Instagram as an Instagram Influencer (Udemy)
In case you want to specifically learn about influencer marketing through Instagram, then this training will act as a step by step guide to help you achieve the same. The course is created by António Araújo and Marina Arantes, both Entrepreneurs and Instagram Influencers. Having trained more than 15,000 professionals, they are highly recommended by attendees as well. Through this training, they will teach you your online marketing value, make you monetize your Instagram and also help you understand how to reach out to prospect Partners and Sponsors for paying you to promote their products.
Rating : 4.7 out of 5
You can Sign up Here
Review : This course was really helpful for me! I didn’t know there was so many aspects I could improve on my Instagram. From setting up an account until the ways you can actually monetize your Instagram, this course is very complete and in my opinion suitable for all levels! Love the planning part and the extras provided! I’m really happy for taking this course! – Barbara Calderon
16. The Complete Instagram Marketing Masterclass 2018
Through this tutorial, Diego Davila wants you to harness the power of Social Media and Instagram Marketing to increase sales, build your brand and reach out to new customers. Having empowered more than 111,000 students and earned thousands of 5 star reviews for his courses, he is best placed to teach you these skills. You will learn to create an Instagram content master plan, generate business opportunities and teach you to build a trustful relationship with your fans & customers. The course comes with 8 hours of on demand video with full lifetime access.
Rating : 4.6 out of 5
You can Sign up Here
Review : Diego Davila is the real deal. He is by far my favorite instructor because he doesn’t hold back on his teachings and he is very knowledgeable about the subject matter. He provides useful and helpful tips. I will definitely be applying what I learned from this video. I highly recommend this course for anyone who wants to learn the inside out of Instagram. – Karlene Caneus
17. Advanced Google AdWords Training – From An Industry Veteran
Mark Meyerson is a certified Google Premium Partner and having worked for multiple multinational organizations, he is now sharing his decade plus experience with students worldwide. In this 3.5 hour training, he will teach you about the paid advertising part of digital marketing that many want to conquer – PPC. He will help you learn not just the basics, but advanced technologies involved in adwords as well, like utilizing dynamic ads and multi funnel remarketing strategy for Google Display Network and search campaign. The tutorial is ideal for those wanting to get an in depth understanding of Google advertising.
Rating : 4.5 out of 5
You can Sign up Here
Review : This course is a perfect deep dive into many of the cooler, lesser-known features of AdWords. Understanding these concepts will definitely raise your PPC game. and the content is delivered in a clear and concise way. – Michael Romrell
18. Google Analytics For Beginners
This is a very important course since it teaches you about the basics of Google Analytics, a tool without which your entire digital marketing effort is incomplete. In a quick 1.5 hour timeframe, Daragh Walsh will teach you how to set up Google analytics, track the success of your campaign and make data driven decisions. Along with everything else you study in digital marketing, the part of measuring, analyzing and using that data is of utmost importance and that’s exactly what this course teaches you.
Rating : 4.4 out of 5
You can Sign up Here
Review : I really enjoyed this course. Good pacing, clear instructions, great content. Exactly what I needed. I followed along with actual client data which helped me understand quickly. Minor outdated content but still very useful info. I do hope you will update this course soon. – Monica Calderon
19. Google Tag Manager (GTM) Training Course – From Zero to Hero
Along with Google Analytics, a very important aspect of tracking stuff on your website happens through a tool called Google Tag Manager. A little tricky to install and use, this training focuses on the very aspects of making your GTM tasks easier and more efficient. Created by Anil Batra, this tutorial will help you learn Google Tag Manager (GTM), how to deploy various tags and event tracking. The course includes details on fundamentals of Google Tag Manger, setting up GTM as well as xternal link tracking. This is a 1.5 hour video, which is regularly updated and comes with a practice test as well.
Rating : 4.5 out of 5
You can Sign up Here
Review : A great course for anyone familiar with basic analytics or beginners. The instructor goes quickly and does not waste time with anecdotes or any not relevant information. I now feel confident in adding my own tags. Because there were no activities during the course I had to practice on my own site. Thank you for the great course. – Elliot Sneider
20. Become a Digital Marketer Nanodegree Certification (Udacity)
Digital Marketing has become one of the vast fields in the business market, and that’s why most individuals are moving towards it. To help you become a digital marketer, Udacity is providing a nano degree program that is compromised of all the essential content that you need to learn digital marketing. In this program, you’ll learn how to create marketing content, use social media to amplify your messages, and make your content discoverable in search engines. This course content is divided into multiple sections so that individuals don’t face any obstacles while learning a specific concept of digital marketing. Also, after completion of the course, you’ll be awarded a certification of completion from Udacity.
Key USPs –
– One of the most effective digital marketing programs designed by industry professionals
– Get a valuable holistic understanding of how digital marketing works, and why it is so important
– Involve yourself in multiple job roles like SMA, SMM, SMC, Digital Marketing Manager, SEO Strategist, etc. after completing the course
– Learn about Display advertising, Search advertising, Email marketing, Content marketing, and much more
– Get assistance and personal career coach services with every program that you take from Udacity
Duration: 3 months, 5 hours/week
Rating: 4.7 out of 5
You can Sign up Here
So that was our list of Best Digital Marketing Training & Tutorial available online. Hope these free courses help you excel at Google Adwords. Do have a look around to find many other courses around digital marketing and other domains. Wish you all the best ? Happy Learning!